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Social Media Automization Or A Fool Proof Way To Lose Your Credibility

My video today is made in an unusual location. It’s not been made in my office but at home in my living room. It has been around 11pm and I’ve decided to talk about my latest experiences with automization – with twitter automization in this case.

The Backgroundstory

A couple of days ago I’ve watched @jeffwalkers #ProductLaunchFormula and tweeted about it. You can find this tweet here. It took merely 5 minutes and the first followers arrived. I even had to mute my iPhone (well, at least the sound when a new eMail comes in), beacause almost every 2 Minutes new followers subscribed. At the next day I’ve had 325 Follower.

The Analysis

So I’ve took a closer look at those followers. At first glance I’ve been excited about this “success”, because it took just some 24h to double my follower base. But a second, more detailed look at them revealed the truth. I’ve seen followers with names like TrafficAvalance or MoneyCashCoach (these names are fictional and I’m using them just to show what kind of followers came in – self proclaimed internet marketing experts, who promise you the “get rich quick” method). And they’ve got around 5,000 followers, followed around 5,100 people and even tweeted an amazing 4 tweets.

The Disillusion

What do those profiles tell me? There are services that you provide with special keywords. Keywords people use. And if someone uses this keyword, she gets followed immediately. Just like the “I follow you, you follow me” principle. And those services are programmed to abandon the “worthless” people – those who don’t follow back. One day later (as my followers started to decrease) I’ve tweeted a test tweet to see what will happen. And just like I’ve expected it: those “people” whom I didn’t follow back and who abandoned me for (not) doing so, again subscribed to my tweets. To the time I’m writing this I’m back at 317 followers.

The Loss Of Your Credibility

What assumption can be made here? Those “followers” are machines that kick me out if I don’t follow back and thus show me, how “worthless” I am. The users behind those profiles hide themselves behind lurid names that promise the “get rich quick” method. You just need to do what they do: put your Twitter account on autopilot. Probably this strategy works sometimes, but can it bring success in the long run? Can I do business this way? On autopilot?

What do think about automized followers or machines, programmed to automize the communication to human beings?

Social Media Automization Or A Fool Proof Way To Lose Your Credibility from Frank Piotrowsky on Vimeo.

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